Democrats Need To Focus on Communication
thefulcrum.us -- Sunday, August 17, 2025, 1:28:51 AM Eastern Daylight Time
Categories: Presidential Campaigns, Economic Policy & Jobs, Democratic Party Responses
The Democrats have a problem...I realize this isn't a revelation, but I believe they're boxed into a corner with limited options to regain their footing. Don't get me wrong, the party could have a big win in the 2026 midterms with a backlash building against Trump and MAGA. In some scenarios, that could also lead to taking back the White House in 2028...but therein lies the problem.
In its second term, the Trump administration has severely cut government agencies, expanded the power of the Executive branch, enacted policies that will bloat the federal deficit, dismantled parts of the social safety net, weakened our standing in the world, and moved the US closer to a "pay for play" transactional philosophy of operating government that's usually reserved for Third World countries. America has veered away from being the model emulated by other nations that aim to build a stable democracy.
Whichever party takes the White House in 2028, there will be a need for spending and taxes to rebuild essential government functions, to re-establish critical research initiatives, to restore staffing levels at agencies like the IRS, NOAA, EPA, CFPB, USAID, and others to enable them to operate as chartered by Congress. Rebuilding takes time. In fact, it takes a lot longer to rebuild than to dismantle. This process will require patience to have a discernible effect, and the American public has often demonstrated that it doesn't have a tolerance for that. So, if it plays out that a Democrat wins the White House in 2028, the party will need to figure out how to communicate where we are as a nation, what's important to rebuild the foundation that has guided us for 250 years, what to expect along the way, and why we all must have patience as we go through the process.
While execution will be important, success at winning the hearts and minds of the American people will boil down to communication. The Democrats have had a communication problem for decades. Republicans have proven far more effective than Democrats at delivering unified, consistent messaging across their party. For example, Biden does things post-pandemic to move the country forward and is blamed for inflation; Trump does things in his second term that are inflationary, and his supporters accept that there will be a period of "disruption" that may (or may not) lead to a long-term benefit. There are many examples, but suffice it to say that the Democrats have struggled to get their message out in a consistent fashion for a long time.
Now, fast-forward to 2028...Assuming there will ultimately be a broad backlash to the Trump presidency and that a Democrat is elected to the White House in 2028, they will be faced with a federal workforce that has been decimated. There will be a need to rebuild some functions, and that will come with a cost...which feeds into the timeworn mantra that Democrats want to tax-and-spend while Republicans are fiscally responsible.
The challenge is that you can't simply switch on and off initiatives like biotech research and international development. These types of things are being set back decades; the brain drain takes its toll.
On top of the sheer volume of agencies that would need to be rebuilt, any new administration will have difficulty attracting top talent into federal positions with the knowledge that their jobs could be eliminated at the whim of a change in future administrations. The philosophical shift operates counter to the implicit deal that was in place for decades for federal workers.
By the end of its second term, the Trump administration will have expanded the power and reach of the Executive Branch. By following the Project 2025 roadmap, and with the help of the Supreme Court, they will have advanced the "Unitary" theory of the Executive-to what extent is to be determined, but it's already happening. Even with the anticipated backlash against Trumpism, the Democrats will be in a tough position to rebuild without reinforcing hackneyed accusations about big government and big spending. Coupled with the time that will be needed to rebuild, the end result could be a win in 2028, followed by a boomerang backlash against the Democrats, leading to a return of Republicans to the White House in 2032. To avert this, Democrats must do a better job communicating their vision and the shortcomings of the other side. That unified, cohesive messaging needs to start NOW...leading up to the midterms and continuing into the 2028 campaign. To illustrate, here are the types of foundational issues that the Democratic party will need to saturate the advertising and social media channels with:
● Essential Services: Republicans have eliminated essential services, reduced scientific research, and weakened the safety net programs that millions of people rely upon.
● Taxes: Republicans have enacted tax breaks that primarily benefit the wealthy and leave the working class behind.
● National Debt: Republicans have demonstrated fiscal irresponsibility through massive budget deficits that will be an anchor on our economic well-being in the coming decades.
● Checks-and-Balances: The current administration has taken us on a detour away from three coequal branches of government in favor of an all-powerful Executive Branch.
● International Leadership: Current policies have weakened the reputation of the US internationally and reduced our influence. We need to repair our standing as a beacon of democracy and hope throughout the world.
● Polarization: The current administration has worked to exacerbate the divisions within our people rather than celebrating the common beliefs that unite us.
The above list is not intended to be comprehensive, but is representative of the pointed, pervasive messaging that needs to be echoed up and down the Democratic party. While the foundational issues provide a North Star, the Democrats will need a clear message of what they would do in 2028 and why it's desperately needed. They will need to run the 2028 campaign on specific issues that are both achievable and appealing to the general electorate. And if they win in 2028, they'll need to have delivered on many of those promises to win again in 2032. Conversely, if the 2028 campaign is based on pie-in-the-sky hopes and platitudes, they will inevitably fall short and will be penalized in the long term.
The path for the Democrats to regain the trust of the American people is a difficult one. It starts with persuasive communication, in one voice, using consistent language, that emphasizes the common principles inherent in our country's DNA. Be honest with the voters about what's achievable and what it will take to get there. Execute the plan effectively...Rinse...Repeat.
Sign Our PetitionThe article raises critical points regarding the Democratic Party's communication strategy, particularly in light of the historical context of governance and social equity in the United States. As we witness the ongoing political landscape shaped by the legacy of the Trump administration, it is essential to understand how this context impacts the party's ability to effectively articulate its vision for America. The challenge presented by the current political climate is not merely about a messaging problem; it encapsulates a broader struggle over the values and principles that shape governance and public life.
Historically, the Democratic Party has often found itself at a crossroads, especially during periods of political upheaval. The party's roots in the New Deal era highlight a commitment to social welfare and a belief in government as a force for good. However, the neoliberal shift in the late 20th century strained this identity, leading to a perception that Democrats are synonymous with higher taxes and increased spending, even when such policies aim to rebuild the social safety net and address inequities. This dichotomy has fueled Republican narratives that paint Democrats as fiscally irresponsible, despite the historical reality that many of the economic policies implemented during Democratic administrations have been crucial in stabilizing and growing the economy.
The communication gap identified in the article speaks to a more profound societal issue: the misunderstanding of government’s role in promoting social justice and equity. For many Americans, particularly those who have experienced systemic disenfranchisement, the government represents an institution that can either perpetuate inequality or serve as a mechanism for change. When Democrats fail to articulate their vision clearly, they miss an opportunity to connect with these communities, reinforcing the narrative that government intervention is unnecessary or harmful. This disconnect not only undermines support for progressive policies but also fosters disillusionment among voters who seek meaningful change.
Furthermore, the article emphasizes the importance of patience in rebuilding government institutions that have been weakened under the Trump administration. This necessity for rebuilding is not just a bureaucratic task; it is a moral imperative. The dismantling of critical functions within agencies like the EPA and NOAA, responsible for environmental protection and climate change mitigation, threatens not only public health but also the future of the planet. The message that rebuilding requires time and investment must be coupled with concrete examples of how such efforts will lead to tangible benefits for everyday citizens. The Democratic Party must strive to counter the narrative of immediate results with a compelling vision of long-term societal benefits derived from investments in public services.
Moreover, the piece touches on the crucial aspect of empathy in communication, especially for a party that has historically championed social justice. The current political climate, marred by polarization and a tendency toward transactional politics, requires Democrats to embrace a narrative that resonates with the lived experiences of Americans. This involves not only addressing economic concerns, such as inflation, but also recognizing the emotional and psychological toll of a government that has often failed to prioritize the needs of its citizens. By acknowledging these struggles and portraying a vision of shared prosperity, Democrats can foster a sense of collective purpose that transcends partisan divides.
In conclusion, the path forward for the Democratic Party necessitates a multi-faceted approach that emphasizes effective communication, empathy, and a commitment to rebuilding the foundational values of governance. The lessons of history remind us that social progress is often met with resistance, yet the potential for change remains strong when rooted in a clear and consistent message. As the party navigates the complexities of the coming years, it will be crucial to not only advocate for progressive policies but also to engage in meaningful dialogue with constituents, fostering a renewed sense of trust in government as a vehicle for social justice and equity.
The challenges outlined in the article are emblematic of a broader struggle within American politics, where communication, perception, and historical context play pivotal roles in shaping outcomes. The Democratic Party, despite its potential for a resurgence following a backlash against the Trump administration, finds itself at a crossroads. With the Republican Party having effectively unified its messaging and narrative, Democrats must not only articulate their vision but also reconstruct the very fabric of government that has been eroded. This task is daunting, particularly in a political landscape where short-term thinking often trumps long-term planning.
Historically, the role of government has been a contentious issue in the U.S. From the New Deal to the Great Society, Democratic administrations have sought to expand the social safety net and invest in public goods, while their Republican counterparts have often emphasized austerity and deregulation. The Trump presidency accelerated a trend toward governmental disinvestment and centralized executive power, significantly altering public perception of government’s role. The challenge for Democrats is not merely to restore what has been lost but to convincingly communicate a vision for a revitalized and functional government that resonates with the public’s aspirations for stability, security, and progress.
In order to address these communication challenges, Democrats should focus on crafting a compelling narrative that connects historical achievements of government intervention with contemporary challenges. They must emphasize the importance of rebuilding essential agencies that safeguard public health, environmental protections, and consumer rights, which are vital for a thriving democracy. This narrative should also incorporate real-life stories demonstrating how government programs have positively impacted individuals and communities. By humanizing the implications of policy decisions, Democrats can bridge the gap between abstract policy discussions and the lived experiences of ordinary Americans, fostering a sense of shared purpose and urgency.
What can Americans do to support this vision? Engaging in grassroots organizing, advocating for local issues, and participating in town halls can amplify the voices of constituents who understand the need for government investment in essential services. Educating friends and family about the importance of a robust government and challenging misconceptions about taxation and spending can shift public perception over time. Moreover, forming coalitions with organizations focused on social justice, environmental protection, and economic equity can create a unified front that advocates for policies that benefit the broader community, rather than the privileged few.
As we move toward the 2026 midterms and beyond, it is crucial for Americans to hold elected officials accountable and demand clarity in their messaging. By supporting candidates who prioritize effective communication and actively engage with constituents, citizens can help foster a political culture that values transparency and inclusivity. In a landscape inundated with misinformation, the ability to articulate a coherent and compelling narrative is paramount. The stakes are high, as the future of democracy itself hangs in the balance. With a concerted effort to rebuild both the government and the public’s trust in it, the path toward a more equitable and prosperous society remains within reach.
To address the challenges outlined in the article regarding the communication and strategic effectiveness of the Democratic Party, individuals can take several proactive steps to contribute to the broader movement for positive change. Here’s a detailed list of actions one can take, along with examples of petitions, who to write to, and what to say:
### Personal Actions You Can Take
1. **Engage in Local Politics:** - Attend town hall meetings and engage with local representatives. - Example: Find your local representative’s contact information through the official government website. You can often find details on upcoming meetings or forums.
2. **Support Grassroots Organizations:** - Contribute time or resources to organizations that promote civic engagement and progressive policies. - Example: Organizations like MoveOn.org, Indivisible, or the Sierra Club often have local chapters you can join.
3. **Start or Join a Community Discussion Group:** - Organize or participate in discussions focused on local and national issues. - Example: Use platforms like Meetup.com to find or create groups focused on political discussion and activism.
4. **Utilize Social Media:** - Share informative articles, engage in discussions, and encourage your network to stay informed. - Example: Create a hashtag campaign to raise awareness about the importance of communication in politics.
5. **Petition for Change:** - Initiate or sign petitions that address key issues highlighted in the article. - Example: Use platforms like Change.org to create or support petitions related to rebuilding government agencies or advocating for tax reforms.
### Specific Actions and Contacts
1. **Contact Elected Officials:** - **Who to Write:** Your local, state, and national representatives. - **What to Say:** Express your concerns about the importance of effective communication and rebuilding government agencies post-Trump. - **Example Contact:** - U.S. House of Representatives - [Find your representative here](https://www.house.gov/representatives/find-your-representative) - U.S. Senate - [Find your senator here](https://www.senate.gov/senators/contact)
2. **Petition Ideas:** - **Petition for Restoring Funding to Essential Agencies:** - Use [Change.org](https://www.change.org/) to create a petition demanding increased funding for agencies like the EPA and NOAA. - **Petition for Tax Reform:** - Start a petition advocating for a fairer tax system that prioritizes funding for social services.
3. **Write to Key Leaders:** - **Who to Write:** - President Joe Biden: The White House, 1600 Pennsylvania Ave NW, Washington, D.C. 20500 - Secretary of the Treasury: Janet Yellen, U.S. Department of the Treasury, 1500 Pennsylvania Ave NW, Washington, D.C. 20220 - **What to Say:** Advocate for clear communication strategies that explain the need for patience and rebuilding in government functions.
4. **Engage with Media:** - Write letters to the editor of local newspapers highlighting the importance of communication and effective messaging from the Democratic Party. - Example: Search for your local newspaper's contact information on their website for submission guidelines.
5. **Volunteer for Political Campaigns:** - Get involved with local Democratic Party campaigns to help with outreach and communication strategies. - **Contact:** Visit [Democratic National Committee (DNC)](https://www.democrats.org/) for resources on volunteering.
6. **Educate Yourself and Others:** - Purchase or borrow books on communication strategies in politics, such as “The Political Brain” by Drew Westen, and host discussions about them.
### Conclusion
By taking these actions, individuals can play an active role in promoting effective communication and rebuilding essential government functions. Each step taken contributes to a collective effort to strengthen democracy and ensure that the voices of the people are heard. Emphasizing engagement at all levels—local, state, and national—will be essential in addressing the issues laid out in the article.