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Demand Accountability from American Eagle: End Harmful Advertising and Promote True Inclusion
Related Article: Sydney Sweeney's 'Americana' bombs at box office amid American Eagle controversy - arynews.tv - Sunday, August 17, 2025, 4:27:55 PM Eastern Daylight Time
Target: American Eagle Outfitters, Inc. Executive Leadership and Marketing Department
Goal: We call on American Eagle to take responsibility for their advertising choices, issue a public apology, and implement policies that prevent exclusionary or racially insensitive messaging in the future.
American Eagle's recent ad campaign featuring Sydney Sweeney, with the tagline 'Sydney Has Great Jeans,' has triggered outrage for its tone-deaf messaging and the context in which it was released. Many have pointed out that the ad, intentionally or not, evokes language historically used to promote eugenics and racial exclusion, especially given the actor's known political affiliations.
Corporations have a responsibility to ensure their advertising is inclusive and does not perpetuate harmful stereotypes or exclusionary narratives. The backlash and protests at the 'Americana' film premiere underscore the real-world impact of such messaging. We urge American Eagle to listen to the voices of those affected and take immediate action to address these concerns.
Key Demands
- Issue a formal public apology acknowledging the harm caused by the recent ad campaign.
- Conduct an independent review of all current and future advertising materials for racial sensitivity and inclusivity.
- Establish a diverse advisory board to guide marketing decisions and prevent future missteps.
- Commit to regular anti-bias and inclusivity training for all marketing and executive staff.
- Support organizations that promote racial justice and inclusion through meaningful donations and partnerships.
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(C)opyright 2025 - TruthAndResistance.com
(C)opyright 2025 - TruthAndResistance.com