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Restore Welcoming Policies to Revitalize U.S. Tourism and International Reputation

Related Article: U.S. Faces Dip in International Tourism as Policy Concerns Influence European Travelers: Everything You Need to Know - travelandtourworld.com - Sunday, August 17, 2025, 2:55:34 PM Eastern Daylight Time

Target: U.S. Congress, Department of Homeland Security, Department of State, and the White House

Goal: We urge U.S. policymakers to take immediate steps to restore the country’s reputation as a welcoming, accessible, and culturally vibrant destination for international travelers, particularly from Europe.

The United States is facing a significant decline in international tourism, especially from Europe, due to growing concerns about restrictive policies and unpredictable political developments. This downturn not only threatens vital economic sectors but also undermines the nation's global image as an open and inviting destination.

Recent data shows a sharp decline in European visitors to the United States, with arrivals from Western Europe dropping by 17% in March 2025 compared to the previous year. This trend is having a ripple effect across hospitality, retail, and entertainment sectors, threatening jobs and economic growth in communities nationwide. The root causes are clear: heightened visa restrictions, increased security measures, and divisive political rhetoric have created an environment perceived as unwelcoming and unpredictable.

International tourism is not just an economic driver—it is a bridge for cultural exchange and diplomatic goodwill. The current downturn signals a crisis of confidence in U.S. policies and governance. If left unaddressed, this could result in long-term damage to America’s standing as a top global destination and harm the communities that rely on tourism revenue.

We call on U.S. leaders to enact meaningful reforms that will restore trust, remove unnecessary barriers, and send a clear message to the world: the United States welcomes all visitors and values their presence. By taking action now, we can reverse the decline, strengthen our economy, and reaffirm our nation’s commitment to openness and international friendship.

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