Here's the tea: Why AriZona may raise price of famous 99-cent cans

Opinion:

The potential price increase of AriZona Iced Tea, a staple of American consumer culture for over three decades, serves as a salient example of the broader economic challenges that arise from protectionist policies and the commodification of basic goods. Originally priced at 99 cents, the iconic teal cans symbolize not just refreshment but also the struggle of small to medium-sized businesses navigating the turbulent waters of corporate tariffs and trade policies. As articulated by Don Vultaggio, Chairperson and Co-founder of AriZona, the pressures imposed by tariffs on aluminum and steel — particularly the 50% tariffs signed by President Trump — threaten to disrupt a longstanding pricing structure that has made their product accessible to a wide range of consumers. This situation invites us to consider the implications of economic policy on everyday lives, particularly for those in lower-income brackets, and the historical context that shapes our current economic landscape.

Historically, tariffs have often been employed as a mechanism for protecting domestic industries, but they can also lead to unintended consequences that disproportionately affect consumers and small businesses. The intent behind tariffs might be to bolster American manufacturers; however, the reality is that such measures can inflate costs for consumers and create a ripple effect through the supply chain. The situation faced by AriZona and other companies is reminiscent of past economic policies that favored large corporations while neglecting the needs of everyday consumers. For instance, when the United States imposed tariffs during the Great Depression, the aim was to protect American jobs, yet it often backfired, leading to increased prices and exacerbating economic hardship. Vultaggio’s assertion that rising costs are "particularly unfair" highlights the disconnect between policymakers and the realities faced by businesses that rely on both domestic and imported materials.

The ongoing struggles of companies like AriZona also reflect a broader narrative of economic inequality that has been exacerbated by recent political climates. As large corporations often benefit from tax cuts and deregulation, smaller companies bear the brunt of rising costs and market volatility. This is not merely an economic issue; it intersects with social justice, as those who are most adversely affected by price increases are often the same individuals struggling to make ends meet. The 99-cent can of AriZona iced tea has been a small yet significant part of the daily lives of many, particularly among communities of color and low-income households. As price increases threaten the affordability of such products, we must interrogate who truly benefits from current economic policies and who is left behind.

Moreover, the environmental implications of the aluminum and steel tariffs are worth noting. Vultaggio's emphasis on the use of recycled materials in AriZona's production process underscores the company's commitment to sustainability, an increasingly vital concern in today’s climate crisis. The tariffs not only risk raising prices but also could discourage environmentally responsible practices among manufacturers who rely on imported materials. This situation serves as a reminder that economic policies must not only prioritize job protection but also consider their environmental impact. As we advocate for a more sustainable future, it's crucial to challenge policies that do not take into account the complexities of both economic and environmental interdependencies.

In conclusion, the potential price increase of AriZona iced tea is more than a business decision; it is a lens through which we can examine the interrelated issues of economics, social justice, and environmental sustainability. As consumers, workers, and advocates, we must engage critically with the political discourse surrounding tariffs and corporate pricing strategies. By connecting the dots between historical precedent and contemporary challenges, we can foster a dialogue that emphasizes accountability and equity in economic policymaking. Ultimately, it is essential to advocate for systems that uphold the rights of workers and consumers alike, ensuring that economic growth benefits all rather than a select few.

Action:

The potential price increase of AriZona Iced Tea, a beloved staple at convenience stores and among consumers nationwide, serves as a microcosm of broader economic issues stemming from current tariff policies and trade disputes. For over three decades, AriZona has been able to keep its iconic 22-ounce iced tea cans priced at an unparalleled 99 cents, providing consumers with an affordable and nostalgic product. However, as the company’s co-founder, Don Vultaggio, articulated, rising tariffs imposed under the Trump administration are threatening this long-standing price point. This situation highlights how economic policies can directly impact everyday consumer goods, urging us to critically evaluate the implications of protectionist measures in the context of global trade.

Historically, tariffs have been utilized as a tool for protecting domestic industries, seeking to promote local production and limit foreign competition. However, the reality often reveals a more complex picture where consumers bear the brunt of these decisions through increased prices on goods they rely on. The 50% tariff on aluminum and steel imports, as mandated by Trump’s executive order, is a stark example of how seemingly well-intentioned policies can backfire. Vultaggio’s statement about the unfairness of tariffs, particularly given that 80% of the materials used in AriZona products are sourced from recycled U.S. materials, exemplifies a disconnect within the administration's approach to supporting domestic manufacturing while simultaneously imposing burdens that jeopardize local businesses.

The question then arises: what can Americans do in response to these policies? First and foremost, it is critical to engage in informed discussions around trade policies and their implications. This means not only holding elected officials accountable for their decisions but also advocating for alternatives that prioritize fair trade practices over punitive tariffs that disproportionately affect consumers. Consumers can leverage their purchasing power by supporting local businesses and products, thereby fostering a culture that values sustainable and ethical production practices. Additionally, grassroots movements can help raise awareness about the impact of tariffs on everyday products and galvanize public support for more equitable trade agreements.

Moreover, fostering a deeper understanding of the interconnectedness of global economies can empower citizens to advocate for policies that promote collaboration rather than competition on the international stage. This includes supporting initiatives that prioritize environmental sustainability and worker rights, such as those outlined in the Green New Deal. By recognizing that economic policies are not isolated from social and environmental issues, we can build a coalition that emphasizes the importance of holistic approaches to trade and economic development.

Finally, it is essential to utilize platforms like social media and community forums to amplify the voices of local businesses affected by these policies. By sharing stories like that of AriZona Iced Tea, we can create a narrative that resonates with a broader audience, fostering empathy and understanding among consumers. This collective awareness can spark discussions around economic justice, encouraging individuals to push back against policies that prioritize short-term gains for a few at the expense of many. Ultimately, the case of AriZona serves as a call to action for all Americans to critically engage with the policies that shape their lives, pushing for a future where economic decisions prioritize fairness, sustainability, and the well-being of both consumers and producers alike.

To Do:

The potential price increase of AriZona iced tea due to tariffs presents an opportunity for individuals to engage actively in advocacy and consumer awareness. Here’s a detailed list of actions that can be taken to address this issue:

### What Can We Personally Do About This?

1. **Raise Awareness**: Share the implications of tariff policies on everyday products like AriZona iced tea through social media, blogs, or community discussions. 2. **Support Local Businesses**: Whenever possible, purchase locally-produced beverages or products to reduce reliance on imported materials.

3. **Advocate for Fair Trade Practices**: Support initiatives that promote fair trade and sustainable sourcing to ensure that businesses can thrive without being hampered by unfair tariffs.

### Exact Actions to Take

1. **Sign Petitions**: - **Protect Small Businesses from Tariffs**: Look for petitions on platforms like Change.org that advocate for tariff reform. You can search for campaigns specifically addressing tariffs on aluminum and steel imports. - Example: Search for “Stop Tariffs on Aluminum and Steel” or “Support Fair Pricing for Consumer Goods” and sign petitions that align with these goals.

2. **Contact Elected Officials**: - **Write to Your Senators and Representatives**: Express your concerns about tariffs affecting consumer prices and the local economy. - **Sample Email Template**: ``` Subject: Concern About Tariffs and Their Impact on Consumer Prices

Dear [Senator/Representative's Name],

I hope this message finds you well. I am writing to express my concern regarding the recent tariffs on aluminum and steel imports. As a consumer and supporter of local businesses, I have noticed the potential impact these tariffs may have on products like AriZona iced tea, which has been a staple at 99 cents for over 30 years.

I urge you to advocate for policies that protect consumers from rising prices due to tariffs, particularly those that disproportionately affect small businesses and everyday products.

Thank you for your attention to this matter.

Sincerely, [Your Name] [Your Address] [Your Email] [Your Phone Number] ```

- **Contact Information**: - **Senate**: [Find your Senator’s contact information](https://www.senate.gov/senators/senators-contact.htm) - **House of Representatives**: [Find your Representative’s contact information](https://www.house.gov/representatives/find-your-representative)

3. **Engage with Media**: - **Email Journalists**: Contact Greta Cross at USA TODAY to share your thoughts on the implications of tariffs on consumer prices and small businesses. - **Email**: gcross@usatoday.com - **What to say**: Express your perspective on how these tariffs affect customers and local businesses, and encourage deeper coverage of the issue.

4. **Support Advocacy Groups**: - **Join or donate to organizations** that advocate for consumer rights and equitable trade policies. Examples include: - **Consumer Reports**: [consumerreports.org](https://www.consumerreports.org) - **Public Citizen**: [citizen.org](https://www.citizen.org)

5. **Participate in Local Forums**: - Attend town hall meetings or local government sessions to voice concerns regarding tariffs and their impact on the community. Use these platforms to connect with others and organize collective actions.

### Conclusion

By taking these actions, individuals can contribute to a larger movement advocating for fair trade practices and consumer protection. Staying informed and actively participating in discussions about economic policies will help ensure that the voices of consumers and small businesses are heard in the ongoing dialogue about tariffs and pricing.